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Wales to be a nation that celebrates age

Written by on 7th October 2021

The central role older people play in communities will be recognised as Wales becomes age friendly. 

The Welsh Government has launched Age Friendly Wales: Our Strategy for an Ageing Society. The strategy sets out how people of all ages will be supported to live and age well and challenges the way we think and feel about ageing.

Age Friendly Wales will work across the government to address a wide range of factors that influence how we age from health, social care and transport systems to the way we socialise, work and care for others. The four main aims of the strategy are to:

  • Enhance well-being
  • Improve local services and environments
  • Build and retaining people’s own capability
  • Tackle age related poverty

Supporting healthy ageing initiatives, tackling social isolation and fuel poverty, recognising the importance of high quality end of life care, increasing support for unpaid carers are just some of the actions identified in the strategy to meet these aims.

In addition, £550,000 has been allocated to local authorities to support them to become age friendly, engage with older people and become members of the World Health Organisation’s Network of Age Friendly Cities and Communities. As well as £100,000 to promote awareness of older people’s rights and equality.

To ensure key issues affecting older people are identified, Welsh Government will continue to support five national older people’s groups and forums hosted by Age Cymru.

Launching the strategy at an Age Cymru Nordic Walk, the Deputy Minister for Social Services, Julie Morgan said:

“I want Wales to be a nation that celebrates age and looks forward to getting older. Too often getting older is linked to illness and decline and older people’s contributions to society are overlooked. Older people provide vital support to their families; the wider Welsh economy, the Welsh health and care system and provide emotional and practical support through volunteering.

“We will put the voice and experience of older people at the heart of our policy and unlock the potential of today’s older people and tomorrow’s ageing society. By acknowledging and valuing the contributions of all older people in Wales, we can reject ageism and work across generations to create an age friendly Wales.”

Age Cymru’s chief executive Victoria Lloyd says:

“We very much welcome the Welsh Government’s focus on improving older people’s lives and its recognition of the huge contributions that older people make to our communities.

“We also welcome the wide scope of the Strategy, encompassing all aspects of an older person’s life from health and well-being to poverty and rights.

The challenge for all of us now is to make sure that the ambitions set are implemented at all levels of government, in our public and private services, and within our communities.”