Extensive broadcast and digital coverage set to expand the reach of the 2023 TikTok Women’s Six Nations
Written by Gavin on 24th August 2022
|Rugby fans are in for a treat with even more ways to enjoy the 2023 TikTok Women’s Six Nations. The fixture dates for the 2023 TikTok Women’s Six Nations were announced today with extensive broadcast and digital coverage of the increasingly popular competition.
The 2022 TikTok Women’s Six Nations Championship saw the arrival of TikTok as the first ever title partner of the competition and a catalyst moment for women’s sport.
The partnership with TikTok resulted in unprecedented growth and engagement on the entertainment platform throughout the Championship, including over 174 million video views. It was a record-breaking year with match attendance records broken each week, a 62% increase on 2019 crowds (Pre-Covid) and TV viewing figures up 64%.
Building on the unparalleled audiences of 2022, the 2023 Championship will again be played in its own six-week window from 25th March to 29th April with a bespoke schedule of matches. Fans in the competing nations will have access to matches on TV or through video highlights, they will also have the opportunity to discover the players through the Championship’s digital channelsThe 2023 Championship will open in Cardiff on Saturday 25th March with Wales v Ireland followed by England v Scotland. Weekend 1 will conclude on the Sunday with Italy v France.
Round 2 will see Scotland host Wales and Ireland host France on 1st April with Italy travelling to England on 2nd April.
After a rest weekend, Round 3 will consist of England v Wales and Italy v Ireland on 15th April and France V Scotland on 16th April.
Round 4 will take place on 22nd and 23rd April with Ireland v England and Scotland v Italy on the Saturday with France v Wales taking place on the Sunday.
The Championship will again end with a Super Saturday on 29th April with England v France followed by Italy v Wales and Scotland v Ireland.
In the UK, all 15 matches will be broadcast on the BBC across network, BBC Nations and iPlayer. In Ireland RTÉ and Virgin Media will continue their live coverage of the whole Championship, while France TV and Sky Italia will broadcast all 15 matches in France and Italy respectively.
Six Nations CEO Ben Morel commented: