Guinness Six Nations
Written by Jamie on 8th December 2018
The iconic global brand GUINNESS is to become the new title sponsor of the Six Nations, with the Championship to be known as the GUINNESS SIX NATIONS from 2019.
The Six Nations is one of the world’s best attended sports events and regularly attracts record TV and online audiences in the UK, France, Ireland, Italy and all over the world.
The new partnership with Rugby’s Greatest Championship cements the GUINNESS brand’s position as one of the game’s biggest supporters.
The new sponsorship is a six-year deal and considerably strengthens GUINNESS’ commitment to rugby, adding to an already extensive portfolio that includes the Guinness PRO14, and partnerships with the four Home Unions.