Gtfm Home Page

Link to Ofcom Predicted Coverage Map on their website

Gtfm's FM broadcasts from Pontypridd reach an estimated 40-50,000 households, the vast majority of them in Rhondda Cynon Taff County Borough.

This approximates to around 200,000 people.

GTFM cannot afford to subscribe to RAJAR - the standard radio audience research system - but hopes to commission new audience research shortly. Previous research was commissioned in September 2005 from Helen Thornton (based on an industry recognised Hallett Arendt model).

All those surveyed were aged over 18 and were interviewed in the core coverage area (Pontypridd).

Here are some of the main findings:

1. By September 2005 GTFM’s ‘weekly reach’* had increased to 27% (it was measured as 19% not long after the station launched 3 years earlier).
2. This meant GTFM was the 2nd most-listened-to radio station in the core of its broadcast area (only Red Dragon FM was ahead of it) 
3. Satisfaction levels with GTFM programmes were high, with the community nature of the output and the local news and information , ranking highest
4. 66% of listeners surveyed listened for up to 4 hours a day
5. 70% of listeners were working and earning the highest income in the household

Listener response has increased dramatically since this survey was commissioned, before Gtfm’s local coverage was extended in 2007 to reach more of the Rhondda  and Cynon Valleys, together with  previously un-served nearby locations like Glyncoch.

A 27% adult weekly reach in Gtfm’s current catchment area (up to 50,000 homes/200,000 people) would be equivalent to 40,500 listeners per week if the 15+ population count is 150,000.

*Weekly Reach = the percentage of adults surveyed who claim to listen to the radio station concerned at least once every week.