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 Call Gtfm's Sales Today.....

Phone 01443 406111 or email: sales@gtfm.co.uk

....and boost your business with radio advertising - from as little as £99!

As the only full-time fm local radio station located in - and dedicated to - Pontypridd and RCT County Borough, Gtfm is the friendly and trusted radio ‘voice’ which which has been keeping local people fully informed about life and issues in their neighbourhood since 2002. It also  plays the broadest range of music of any single non-BBC station on the radio dial. Gtfm's advertising rates are much lower than those of other locally available fm radio outlets because you don’t have to ‘buy’ listeners in Cardiff and Newport in order to reach potential customers living around the corner or along the valley. 

Also, as a local business itself, GTFM fully understands the trading challenges in the Pontypridd and RCT area. So when we say we support local business, we really mean it because we actually do! 

And we don't charge VAT, so what we quote is exactly what you'll pay!  

Roadshows and Promotions

Is your business, organisation or company hosting a promotional event in 2012, or looking for a public address system? Or perhaps you require live entertainment for your special occasion? If the answer is 'yes', then GTFM can help. Rhondda Cynon Taf’s only non-stop local FM station can provide a professional, cost effective way of helping to promote your business, charity or event.

Our “on the road” unit can cater for all types of activity in the community, from large scale stage events, to smaller family fun days.

In fact, no occasion is too big, or too small for our events team.

Thanks to Community Economic Development funding support, Gtfm has been able to expand its Roadshow and Promotional activity,

as well as advertise itself more prominently in the local community.

Our Roadshow team, led by Promotions Co-ordinator Mark Andrews is now equipped to stage events of all sizes for a very reasonable price. 

Special discounts are available for charities and not-for-profit organisations too.

Click this link to hear Marks current 'on-air' promotion - then press 'back' to return to this page once you've heard it.

Call Mark for more details on 01443 406111 or contact him by email: mark@gtfm.co.uk

REASONS FOR INCLUDING RADIO ADVERTISING AND PROMOTIONS IN YOUR MEDIA MIX

An estimated forty million people in the UK listen to the radio for up to seven hours a day. The radio wakes them up in the morning, they listen while making and eating their breakfast, in the car travelling to work, while at work, at lunchtime, when travelling home, during their leisure time and of an evening in bed. To many listeners radio is a companion and their favourite stations and presenters are regarded as friends.

As an advertising medium, radio is very powerful because people choose to listen and you talk directly to them as individuals in their own personal space. So if you are considering advertising on radio to your sales and marketing activities you are not the only one! More and more companies are turning to radio advertising to reach its captive audience very cost effectively. Radio advertising campaigns can be produced to fit any company’s advertising budget and tailored to reach just the right audience.

Radio advertising is very much cheaper than TV and when used correctly can cut through the clutter to send a clear message to your target audience. If the right creative treatment is adopted there is no need to spend a fortune creating visual images because the human mind can conjure up even better, more powerful, ones all on its own - if stimulated to do so. Put simply, the ‘pictures’ on radio are both better and cheaper because its ‘theatre of the mind’. The results you will get from your radio advertising campaign will depend on a number of factors. Creating an appealing commercial, sending a clear message, incorporating a specific “call to action” and booking the right time slots. Other factors include hitting the right ‘note’, for example by choosing a humorous or serious tone, or including background music, special effects and dialogue to create a positive image in the listener’s mind.

GTFM’s creative team understands the medium of Radio Advertising, so your success is not left to chance. We understand how your advertisement needs to be motivational, evocative, inspiring and engage the listener from the beginning.   Getting the balance right in an advertisement is also important. Make it too funny and people will remember the joke and not your product or service; too irritating and people will switch off mentally. Radio advertising needs to be engaging so that people identify with what is being said and most importantly remember the message, the product, the website address and/or telephone number.

Apart from the economics of radio advertising, there are other major benefits.  Because radio can still engage with people while they are busy doing something else, advertising messages are almost subliminal. This is one of the medium’s major advantages over television which demands more attention. But you can listen to the radio while driving, working, or surfing the Internet. So radio advertising can influence us all, whether we realise it or not. At one time or another therefore, it is likely that almost everyone has bought products or services, consciously or subconsciously, as a result of hearing an advertisement on the radio.

Of course, radio advertising can be seen – and used - as complementary to television, but it should never be considered a poor relation. This is because although the audience may be concentrating on other things while listening, the subconscious mind is a powerful tool which is always ‘on duty’ and radio advertising exploits our ability to absorb information all the time to the fullest extent.

In the current economic climate, there’s really never been a better time to advertise your business and stand out from the crowd; and with our permanently low ad rates, this is your chance to get your business noticed!

Radio Magic!

Putting your company message on Gtfm can cost effectively harness the magic of radio to reach potential customers in places other media just can't reach.....

Through Gtfm you can talk about your bargains to people in the bath, or in the car. You can keep them company in the kitchen, or when they are surfing the web, or anywhere else around the home and garden! You can even promote your products to people on their allotments. 

People regard radio as a friend - and its portability means Gtfm can go virtually everywhere your potential customers do, giving your message a truly personal connection.

All the experts say there has never been a better time to advertise your business and stand out from the crowd. And Gtfm's ad rates are permanently low because you don't have to 'buy' listeners in Cardiff and Newport to reach potential customers down the road, round the corner or along the Valley!

So go on - get your business noticed by getting it on the air - on GTFM!

Call us to find out about great introductory deals, long term discount rates, our 'classified ' small business package, or sponsorship opportunities to reinfoirce your brand image.

We can guide you to the best solution for your advertising needs - including expert in-house production of a dynamic and distinctive commercial saying exactly what you want it to say.

Gtfm Sponsors 

Love Ponty!

RCT County Borough Council sponsored GTFM's Breakfast Show in 2011 (and will do so again in 2012) to raise awareness of its website dedicated to the regeneration of Pontypridd.

Find it via this link: www.loveponty.com 

University of Glamorgan Commercial Services sponsored the Weekday Breakfast Show on Gtfm for several months in 2009/10 .

Click on the logo to visit www.ugcs.co.uk and find out more about quality training and consultancy across the region